Description: In 2009, Nokia declared Primordial the winner of its worldwide Calling All Innovators Competition. Primordial received the award in the prestigious Apps on Maps category, and was selected from over 1,500 entrants from 85 countries. Primordial’s winning application, Ground Guidance for Ovi Maps, was designed to bring Primordial’s innovative pedestrian routing solution to Ovi Maps. The award was announced by Niklas Savender, senior vice president of services at Nokia, during his Nokia World 09 keynote address. During the announcement, which was watched lived by over 2,000 attendees and web-cast worldwide, Mr. Savender showed a video produced by Nokia highlighting Primordial’s winning application. Primordial received a US$30,000 cash prize, prominent placement in the Nokia Ovi online application store, and a follow-on contract to integrate Ground Guidance into Nokia’s flagship N900 platform.